Orientalism Orientalism refers to the imitation or depiction of aspects of Eastern cultures in the West by writers, designers and artists. An "Orientalist" may be a person engaged in these activities, but it is also the traditional term for any scholar of Oriental studies. Orientalism was more widely used in art history referring mostly to the works of French artists in the 19th century, whose subject matter, color and style used elements from their travel to the Mediterranean countries of