Prix_Ars_Electronica The Prix Ars Electronica is one of the most important yearly prizes in the field of electronic and interactive art, computer animation, digital culture and music. It has been awarded since 1987 by Ars Electronica (Linz, Austria), one of the world's major centers for art and technology.In 2005, the Golden Nica, the highest prize, was awarded in six categories€10,000, apart from the u19 category, where the prize was €5,000.