Why Retailers Are Losing The Fight Against Online Counterfeiting

Retailers, specifically luxury brands, remain a lucrative target for cybercriminals. To reveal the enormous scope of this risk, Farsight Security and DomainTools examined the domains of four international luxury brands known for their sought-after designer watches, clothing, handbags and accessories. By using Farsight historical Passive DNS and DomainTools Whois and domain profile data, Farsight and DomainTools security researchers reveal how cybercriminals are exploiting the Domain Name System (DNS) to commit fraud – using cheap domains and other techniques to lure unsuspecting consumers to buy knock-off luxury goods.

This report will cover:

• How bad guys abuse DNS to commit fraud
• Research uncovering patterns of abuse across four top luxury brands
• How retailers can minimize risk